How to Grow your Journal on Social Media

It’s impossible to fully escape from the pull of social media today. While it may often seem like a vast array of networks designed to share personal updates, memes, and photos, it’s also an active environment for sharing research. In the last year research articles were mentioned 36.9 million times on Twitter, 2.33 million times on Facebook, and 91.5 thousand times on Reddit!

There are many advantages to using social media to promote your journal: 

  • Reach your audience by cultivating followers with original and engaging content 
  • Engage with a broader audience by bringing articles to the general public and mainstream media
  • Drive article traffic and downloads. Our recent survey of researchers indicated that 75% of respondents use social media to access and read articles
  • Facilitate discussions and gauge opinions on key questions

Whether your journal is new to social media or is already an active participant, it helps to choose the right social media channels for you or an editorial board member to focus on. Where are your journal’s researchers most active? What are your competitors using? What are they posting about? 

Expand below for some hints and tips for the most commonly used channels. You can read more detailed instructions, including general do & don’ts of social media in our social media guide for editors.

Twitter


Facebook


Weibo


WeChat


LinkedIn


ResearchGate


Reddit


YouTube


Read more detailed instructions, including general do & don’ts for social media in our social media guide for editors.